Julia Reynolds, who founded Tesco’s F&F clothing, is here with a new brand for Gen X women – that’s Rey House.
The new clothing collection includes shirts, blouses, jersey, sweats, dresses and knitwear– importantly all are designed in-house.
Julia, who co-founded the brand with former Tesco global clothing buying director Mandy Kearns, said “I have brought together a team of well-regarded industry experts, all highly skilled and passionate about creating versatile clothing that women will want to wear time and again.”
The retail prices range from £ 39 for jersey stretch trousers to £ 85 for knitwear.
Julia added that with Rey House, which is now online, the objective is to be the destination of choice for mid-age customers who can say ‘this is for me and I feel happy here’.
She began her career at the Arcadia Group and Mackays before moving to Tesco, where she was one the key founders of the Florence + Fred brand in 1999.
