Flipkart-backed online fashion retailer Myntra has rolled out a zero-commission structure for select brands in the women’s ethnicwear category, ahead of the upcoming festive season. The new model will be in effect for three months starting August 15, a period that typically drives the highest sales for e-commerce platforms.
The initiative is part of the Myntra Rising Stars programme and is open to brands that currently sell through their own D2C platforms or social commerce channels. As part of the programme, Myntra will extend support in areas such as strategic account management, onboarding, quicker payment cycles, and access to its M-Express delivery network that enables one- to two-day deliveries. Participating brands will also gain prominent visibility on Myntra’s homepage, category pages, Glamstream, and Myntra Minis initiatives.
Sharon Pais, chief business officer at Myntra, said that the festive season is a high-consumption period across the country and the company is committed to providing an ecosystem for the next generation of digital-first brands through the zero-commission model. She added that the programme would allow brands to access Myntra’s user base of more than 70 million, covering 98% of serviceable pincodes across India, while leveraging the platform’s technology capabilities.
Myntra aims to onboard 500 digital-first women’s ethnicwear brands over the next three months under this initiative.
