US-based retailer TARGET is drawing more visits at its stores than before with fashionable products garnering attention…
TARGET has reported dip in profits in the recent time. Its earnings plunged 34 per cent to US $ 1.97 billion in the fiscal year ended in January 2014, but zoomed 24 per cent to US $ 2.45 billion in its fiscal year that ended in January 2015. Total revenue dived 1 per cent during the year and was approximately flat at US $ 72.6 billion during FY15.
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Initiatives such as updating its fashion and home décor products with fresh and innovative appeal; all-revamped fit of its jeans; closure of its poor-performing Canadian operations; and hiring of experts to refresh stores with the best merchandise have pushed company’s sales further. The retailer has also launched a plus-size collection for women, Ava & Viv – its first exclusive fashion line in more than a decade. These steps have helped the retailer, as in its third quarter, TARGET noted that sales in fashion, home, children and baby products rose more than 2.5 times than the average 1.9 per cent growth.
Headquartered in Minneapolis, Minnesota, TARGET is the second-largest discount retailer in the US. It operates in around 1,801 locations across the country.
