Go! That’s the name of new activewear line launched by Express’s direct-to-consumer (DTC) brand UpWest.
The new collection comprises open-back tank top and a bike short for women – not to mention the exquisite colorblock T-shirt and a full-zip jacket for men.
Notably, the clothing collection was, reportedly, designed with wicking properties, four-way stretch fabrics, without tags and with mesh.
The clothing also contains QR codes that unlock yoga sessions and meditations in addition to engaging customer experiences.
Kelsey Vitullo, Design Director, UpWest, attributed the creation of Go to motivate and inspire good for everyone, including the planet.
Further, Kelsey added “It all stemmed from the purpose of offering comfort, versatility and sustainability for our customers’ fast-paced, hybrid lives.”
The Design Director also said that offering wear-all-day, versatile pieces that were born from the idea of loungewear inspired by performance wear, is the perfect addition to the UpWest collection.
UpWest was launched by Express in 2019.
