Libas, an ethnicwear brand, has expanded its offline presence with new outlets in Lucknow’s Lulu Mall, New Delhi’s Lajpat Nagar and Amar Colony, and Pune’s Phoenix Mall.
Spread across a total retail area of 9,000 square feet, the move was a strategic one to tap into the growing retail market for Indian ethnicwear across these cities.
“While Libas was conceptualised as an e-commerce brand and we have had immense success with the same, traditional bricks-and-mortar was always on our radar for a holistic omnichannel presence,” commented Sidhant Keshwani, CEO, Libas adding that going forward the fashion retailer plans to add stores in cities such as Pune, Chandigarh, Mumbai, and Bengaluru.
Earlier this year, Keshwani shared their plans to open 50 retail stores and increase the contribution of offline retail channels to 20 percent to the overall business of Libas in FY 2023.
Libas recorded gross merchandise revenue of Rs. 600 crore in FY 2021-22. It specialises in ethnic wear, kidswear and loungewear.
