Bangladesh’s e-commerce landscape has witnessed a remarkable transformation with the recent conclusion of the 11.11 Biggest Sale of the Year, a shopping festival held from 11th-21st November. This year Daraz’s event generated an impressive Taka 50 crore in vouchers and discounts, attracting millions of shoppers eager to take advantage of significant savings.
The sale highlighted a diverse range of products, with customer favorites spanning across categories such as fashion accessories, audio devices, skincare, and household essentials.
This year’s event also showcased substantial growth in various product categories, including fashion which reported over double the growth compared to the previous year. This trend underscores the expanding variety and accessibility of products available to Bangladeshi consumers.
A significant aspect of this year’s sales was the increasing embrace of e-commerce in non-metro regions, with nearly half of all orders coming from these areas. This shift reflects a growing acceptance of online shopping across the country and highlights efforts to bridge the urban-rural divide in accessibility to e-commerce.
Additionally, the adoption of digital payment methods surged, with over one-third of transactions processed through mobile financial services and bank cards. This trend indicates a growing trust in secure, cashless payment solutions among Bangladeshi consumers.
The logistics involved in delivering orders even to remote areas were noteworthy, with significant efforts made to enhance delivery routes and ensure timely service. The longest journey for delivery this year stretched an impressive 582 kilometers, demonstrating the commitment to reach customers nationwide.
Overall, the success of the 11.11 sale signifies the resilience and adaptability of the e-commerce sector in Bangladesh, with local businesses and consumers coming together to embrace the opportunities presented by online shopping. With Taka 50 crore in vouchers and discounts generated, this event not only highlights a thriving market but also sets the stage for continued growth and innovation in the e-commerce environment.
