New York-based fashion label DKNY, founded by Donna Karen and part of the G-III Apparel Group, has relaunched its logo as it sets ‘to capture the hearts of a new generation’.
The brand’s ‘The Heart of NY’ capsule collection, which intends to represent an evolution in the brand’s heritage to reflect the ‘ever-evolving spirit of DKNY and its vivid tradition,’ debuts with the new logo. The collection is dubbed a ‘love letter to the street style and energy of New York.’
The capsule collection, which features a variety of pieces for women with graphic varsity influences, bold colour schemes, and 90s-inspired denim jackets and skirts reimagined for a new generation, was created to connect with a diverse and dynamic global audience.
The new Heart DKNY emblem is prominently featured on a variety of footwear and bags, utility vests, quilt-stitched outerwear, bombers, bucket caps, and other items.
“This is not just a capsule; it’s a movement to rediscover the spirit of New York through personal style and a promise to provide accessible fashion that speaks to the world,” explains DKNY in a press release.
