The Italian retail clothing company, Diesel, is cooking up a delicious new collaboration with Mustafa’s Gemüse Kebap. For those who are unaware, Mustafa’s Gemüse Kebap is a kebab stand in Berlin that rose to fame due to its legendary delicacies. It is so loved that tourists often find themselves standing in the long queues coming straight from airports to enjoy the 3.90 euros’ food items.
Keeping in line with the streetwear x street food theme, Diesel unveiled a cookbook produced in a 4,000-piece run instead of a look book to give a glimpse of what the collection encompasses. A few phrases and snippets from the book includes Mustafa’s “Creativity is a super important ingredient. [It] comes after fresh tomatoes on my list,” and “This collection is the new avocado on toast,” from Diesel.
The collection includes an assortment of four T-shirts and two sweats that are adorned with Diesel and Mustafa’s Gemüse Kebap logos, a logoed cap and a few women’s and men’s slim silhouette, dark and semi-distressed jeans style. All of the merch is priced from 45 to 199 euros.
The collection will be exclusively retailed at Bread & Butter, annual event and a year-round online shopping hub by Zalando from Aug 31 to September 2. It well then be available on select Diesel stores and its online portal diesel.com Sept 3 onwards. The availability will be limited until the stocks last.
A purely family devoted man, Mustafa was “just about familiar” with the denim brand when he used to buy denim jeans from Diesel for his kids, as he commented, “The whole project, which took three months to cook up was not so normal, but really enjoyable. I could laugh [about it] out loud. It’ll make us better known worldwide, and I’m happy about that.”
