Two years after launching as a niche platform to make hype and luxury fashion more accessible in India, Culture Circle is targeting a gross merchandise value (GMV) of Rs. 2,000 crore (US $ 225 million) by FY ’27, driven by international expansion.
According to co-founder Ackshay Jain, the brand has achieved EBITDA positivity of 2–3% over the past three to four months and is on track to close FY ’25 with Rs. 50 crore (US $ 5.63 million) GMV at an 8–9% take rate. For FY ’26, it aims to reach between Rs. 200 crore (US $ 22.54 million) and Rs. 250 crore (US $ 28.18 million) GMV in India, with a take rate of around 18%.
Jain said that by December 2025, Culture Circle plans to enter Europe, the Middle East and Asia, having already onboarded about 300 European sellers. He explained that the strategy would be to test markets with limited marketing spend and then focus on geographies that demonstrate traction.
Currently, the aggregator marketplace hosts more than 5,000 sellers and over one lakh SKUs. In resale, it has around 100 international brands live, which is expected to grow to 150 by the end of FY ’25, with the catalogue expanding from one lakh to five lakh SKUs. On the retail side, the company has launched 15 homegrown brands and plans to scale this to between 100 and 200 Indian brands. Jain said the platform addressed three key challenges in luxury resale: selection, authenticity and pricing.
At present, 80–90% of the company’s business is pre-loved, with sneakers contributing nearly half of its revenues. Watches and perfumes, however, are emerging as its fastest-growing categories.
Culture Circle currently operates physical stores in Delhi’s Ambience Mall and Hyderabad’s Banjara Road in partnership with Broadway. Jain said the brand would expand this year to Mumbai, Pune and Gurgaon, where it is set to open a 5,500 sq.ft. flagship outlet in November with a capital expenditure of Rs. 2.25 crore (US $ 253,000). He added that each large-format store was expected to cost between Rs. 2 crore (US $ 225,000) and Rs. 2.5 crore (US $ 281,000), with eight such exclusive brand outlets planned across major metros over the next two years. These outlets will serve as lifestyle destinations spanning sneakers, handbags, beauty, perfumes and watches.
