Shobitam, the global D2C ethnic wear brand is completing its 4th year. Founded by Aparna and Ambika with a deep sense of purpose and big bold vision to democratise ethnic fashion globally commemorates, the brand has a reach in over 40 countries
In a statement, Aparna Thyagarajan, Co-founder, Shobitam said, “We are extremely proud and grateful to everyone who has put their trust in Shobitam and showered us with immense love. Shobitam has made great strides and has big plans for this year, and none of this would be possible without the support of our artisanal community and customers. We are looking to expand, with many more product offerings in the pipeline, and have a few interesting offerings planned for the upcoming wedding season and kids’ collections in the coming months. We are in discussions with similar category brands about expanding our product offerings and bringing the best of the best under one roof.”
Shobitam is goal-driven to make ethnic wear available and affordable worldwide. It has recently collaborated with BITS Pilani to open Shobitam Centre for Women Entrepreneurship and acquired the fashion brand ‘House of Blouse’ as part of its expansion strategy.
