The Collective, part of Aditya Birla Fashion & Retail Ltd, has expanded its footprint with the opening of a new boutique store in Chandigarh. The launch event saw the presence of Bollywood actor Shanaya Kapoor.
The new store features an array of global luxury brands, including Moschino Couture, Vivienne Westwood, Marc Jacobs, Kenzo, Karl Lagerfeld, Polo Ralph Lauren, and Philipp Plein, offering a premium shopping experience for fashion enthusiasts.
Amit Pande, Brand Head of The Collective, highlighted the significance of Chandigarh for the brand, saying, “Since our launch in 2013, Chandigarh has held a special place in The Collective’s heart. We are excited to reopen our upscale fashion boutique in a city that epitomises a singular fusion of contemporary and tradition.”
The store aims to cater to the city’s discerning clientele with a carefully curated selection of global fashion trends. Pande further added, “Our goal is to provide Chandigarh with a unique shopping experience that celebrates the city’s lively spirit while introducing international fashion trends.”
