Claire’s, an affordable accessories company, has launched The Collab, a year-long celebration of Gen Z-Alpha’s impact and innovation, aligning with the trend of incorporating the firm’s audience in its production.
Spring will witness the introduction of “a fresh product line and a powerful new platform featuring a dynamic team of passionate young visionaries as Claire’s continues to elevate the voices of Gen Z and Gen Alpha” .
It also stated that it was a “bold evolution of Claire’s desire to empower its consumers and invite them into the centre of the brand to highlight their voices, talents and creative expression for all to experience” .
In a statement, Claire’s stated that “inspired by the brand’s anthem ‘Be the Most’, The Collab is an invitation to Gen Z-Alpha to take centre stage as the most diverse, savvy and empathetic generation yet, while motivating others through their own interests and passions” .
Kristin Patrick, Claire’s EVP and Chief Marketing Officer, stated, “In order to hand over the brand to them and let their many talents shine, we created The Collab to serve as a platform for them to share their hopes, dreams, passions, and accomplishments with our global audience.” Claire’s enables every generation to be the most authentic version of themselves, and The Collab is a means to recognise them for who they are and want to be.”
