Shein, the clothing e-tailer from China, could reach US $ 100 billion if it, reportedly, concludes the US $ 1 billion investment that it is pursuing at present.
As per reports published in Bloomberg, the fashion e-tailer is in talks with potential investors. Notably, growth equity firm General Atlantic is one of the investors with whom Shein is in close discussion.
Both General Atlantic and Shein haven’t commented on the same as yet.
Only last month, Shein had halted its US IPO plans due to highly volatile market arising out of the ongoing Russia-Ukraine conflict.
Also Read: China-based e-tailer Shein shelves US IPO plan
Shein’s revenues, lately, have been quite impressive, with last year’s numbers clocking around US $ 15.7 billion at a growth rate of 57 per cent.
And it’s been good with its strategies too!
Shein reaches its target shoppers on social media and offers a level of newness that entails analysing customer data to inform new designs within as little as three days. Notably, it’s been adding over 1,000 new styles every day.
As per Coresight, Shein is all set to capture greater fast-fashion market share in the US in 2022.
Competitive price and aggressive social media strategies are working for this e-tailer and 2022 is going to be no different.
