![Centric Brands secures licensing agreement with Messi Brand](https://apparelresources.com/wp-content/uploads/2024/06/Centric-Brands-secures-licensing-agreement-with-Messi-Brand.jpg)
Centric Brands has announced an exclusive licensing agreement with the Messi Brand.
Under this partnership, Centric Brands will design, manufacture, and distribute a wide range of lifestyle products that capture the iconic spirit and global appeal of global football superstar Lionel Messi.
The product lineup will include Messi-branded men’s, women’s, and children’s apparel, outerwear, sleepwear, loungewear, underwear, hosiery, swimwear, accessories, seasonal items, home textiles, as well as stationery and party supplies.
The first products from this collaboration are expected to hit stores in Summer 2024, available through a network of multiple retail partners.
“Widely regarded as one of the greatest soccer players of all time, we are thrilled to introduce the authentic Messi branded lifestyle products globally to the passionate fan across all ages, categories and retailers,” said Jason Rabin, chief executive officer, Centric Brands.
“The continued rise in popularity of soccer across all ages and territories marks a significant opportunity for Centric to do what we do best and create outstanding products and experiences to continue to grow an already powerful brand.”
Centric Brands’ portfolio includes licenses for over 100 iconic brands, such as Calvin Klein, Tommy Hilfiger, Nautica, and Under Armour.