Outerwear brand Canada Goose has announced a partnership with the Beside Group to accelerate its presence in the Middle East, marking the latest step in its international expansion strategy. A leading fashion distributor in the Gulf region, Beside Group will offer the full range of Canada Goose products from autumn across retail, wholesale, and e-commerce channels. The agreement covers key markets including Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, Oman, Bahrain, and Egypt.
Carrie Baker, president of brand and commercial at Canada Goose, said the partnership brought together “global ambition and local expertise”. Hisham Bedier, managing director of Beside Group, noted that the market had “always shown a strong appetite for functional luxury”, adding that the group was delighted to introduce Canada Goose’s “iconic craftsmanship and design”.
The move mirrors Canada Goose’s regional strategy in Asia, where in March 2022 it formed a 50/50 joint venture with Sazaby League in Japan, replacing its former exclusive distributor. That venture now operates a flagship store in Tokyo, a national e-commerce platform, and wholesale outlets nationwide, generating estimated sales of between US $ 44.4 million and US $ 48.1 million in 2023.
Beside Group, a subsidiary of Saudi conglomerate TAJ Holding, already represents a roster of premium international brands including Diesel, Fred Perry, Geox, Paul Smith, and Scotch & Soda, with operations across the Gulf and Levant through directly operated boutiques and multi-brand outlets.
Canada Goose recently reported sales of US $ 79.9 million for the first fiscal quarter of 2026, a 22.4% increase. Growth was driven by global retail momentum and the expansion of eyewear, rainwear, and summerwear lines, despite a quarterly loss linked to marketing and retail investments. The United States accounted for 25% of total sales, growing 45.4%, while Greater China recorded growth of 18.7% despite market headwinds.
By partnering with Beside Group, Canada Goose is aiming to replicate its Japanese success story in the Middle East, combining local expertise with multi-channel expansion to strengthen its positioning among premium consumers in high-potential international markets.
