Italian luxury fashion house Brunello Cucinelli has reaffirmed its optimistic sales growth forecasts of approximately 10 per cent for both 2025 and 2026, even in the face of potential tariffs in the United States. The company announced its first-quarter sales for 2025 grew by a robust 10.5 per cent at constant exchange rates, driven by strong performances in both its retail and wholesale channels.
While acknowledging the possibility of new tariffs in the US starting with its Fall-Winter 2025 collections, Brunello Cucinelli stated it would implement a revised price list in the American market. However, the company expressed confidence that this measure would not significantly deter its clientele in the region, citing the strength and desirability of its brand. In a statement, the group conveyed that it did not believe that this measure would result in a significant change in purchases by American clients. It was also noted that the Americas accounted for 37 per cent of the company’s total sales in the previous year.
For the first quarter of 2025, Brunello Cucinelli’s sales reached US $ 388.2 million, closely aligning with analysts’ expectations, according to LSEG data. This performance underscores the brand’s resilience in a luxury market that has been experiencing a broader slowdown. Analysts attribute Brunello Cucinelli’s continued success to its high-end market positioning, which has allowed it to outperform industry trends.
