Barcelona-based fashion brand Brownie’s proposition of youthful fashion reached record levels for its 2023-2024 fiscal year, which concludes this coming February.
During this period, its gross sales will amount to approximately € 91 million, representing a 35 per cent increase, according to information obtained by the newspaper Expansión.
According to Expansión, the brand opened 21 new points of sale in 2023 by fusing classic pieces with fashionable ones. These included “six corners in El Corte Inglés, four stores in Spanish shopping centres and one in France, and 10 franchised locations outside of Europe.”
In 2024, the company plans to maintain a slower pace of shop openings in contrast to its previous year’s aggressive expansion strategy. The company will create new exclusive stores only in Spain and Portugal to strengthen its brand positioning. For the remainder of this year, Brownie plans to simply remodel or move its current locations.
But in terms of franchises, the company wants to keep growing in its largest market in Latin America, Mexico, so it plans to add eight more locations to its current 31 in order to sustain its momentum. In addition, it will debut in Colombia in May. Brownie will also travel to Uruguay in September, visiting the coastal city of Punta del Este.
The business intends to exceed the gross operating profit of € 2.87 million recorded in its fiscal year 2022–2023.
The Barcelona-based company’s success has allowed it to oversee both owned and franchised locations in a number of countries outside of its home country of Spain, including Portugal, France, Mexico, Chile, Andorra, and Israel. It has sections in Printemps, a French department store, in addition to El Corte Inglés. Its network of points of sale has 116 locations overall.
The spouses Juan Morera and Mercedes Ortega launched the business in Barcelona in 2006 with the intention of providing wearers with happy, practical pieces. At the moment, the company has approximately 450 workers.
