Marks & Spencer, better known as M&S, has announced to make strategic investment in activewear platform The Sports Edit.
However, the sum to be invested hasn’t been revealed as yet.
The British clothing retailer has, reportedly, identified The Sports Edit as a complementary e-commerce platform that’s well positioned in the growing activewear market – in part due to its highly engaged customer base.
The Sports Edit was founded by Nick Paulson-Ellis in 2015, offering a curated range of high-end brands that include Reigning Champ, Adidas by Stella McCartney and yoga brands Alo and Teeki.
While stating that developing brands at M&S is one way of shaping the future of M&S, Katie Bickerstaffe, COO, M&S, said “Investing in digital and growing brands is an important way to explore growth categories and ultimately build our offer so we’re relevant for our broad customer base in the future.”
Katie added that that Nick, who developed a brilliant activewear business, will continue to run The Sports Edit independently, supported by this investment to scale and grow.
Founded in 1884, M&S generated £10,181.9 million in 2020.
