Brandman Retail, a retail and distribution platform for premium international brands, has raised Rs 24.5 crore (US $ 2.71 million) from anchor investors ahead of its initial public offering (IPO), which opens for public subscription on Wednesday.
According to the company, the anchor investors were allotted shares at Rs. 176 (US $ 1.95) per equity share, taking the total allocation to Rs 24.49 crore (US $ 2.71 million).
The Rs 86.08 crore (US $ 9.53 million) IPO will open on 4th February and close on 6th February. The company’s shares are scheduled to be listed on the NSE Emerge platform, with a tentative listing date of 9th February.
The public issue comprises an entirely fresh issue of up to 48.91 lakh equity shares, priced in the range of Rs 167 (US $ 1.85) to Rs. 176 (US $ 1.95) per share, aggregating to Rs 86.08 crore (US $ 9.53 million).
Brandman Retail stated that the proceeds from the IPO will be used to expand its retail footprint through the launch of 15 exclusive brand outlets (EBOs) and multi-brand outlets (MBOs). Additional funds will be allocated towards meeting working capital requirements for both new and existing EBOs and MBOs, as well as for general corporate purposes.
The company’s promoter, managing director and chairman, Arun Malhotra, said the proceeds from the fresh issue would support the expansion of the retail network, refurbishment of existing outlets and the strengthening of working capital, with the aim of improving operational efficiency and execution across sales channels.
Brandman Retail follows a company-owned and company-operated (COCO) retail strategy and operates as a multi-channel retailer of premium footwear, apparel and accessories. Key brands represented include New Balance, On and Saucony. They also handle ASICS and Rockport.
For the nine-month period ended December 2025, the company reported revenue of Rs 95.31 crore (US $ 10.55 million).
