Home textile brand Bombay Dyeing is augmenting its fight against counterfeit products by conducting raids on cities like Kolkata, Hyderabad and in Kerala besides at a prominent Mumbai mall.
Misuse of identity has already been discovered by the brand during the crackdown. While the original Bombay Dyeing logo is blue in colour, counterfeits are circulating products with purple logo. The brand is therefore requesting its customers to check the logo carefully at the time of purchase to confirm that they are buying original products.
Khiroda Jena, CFO of Bombay Dyeing stated that, “Our dedicated team is working tirelessly to find solutions and fight against counterfeit products. This is about more than just protecting our brand – it’s about protecting the faith that millions of families have placed in us. Every household that chooses Bombay Dyeing deserves to experience the true quality and authenticity that define our brand.”
In future, the brand is committed to tracking counterfeiters and working jointly with local authorities, retail partners and industry stakeholders to build a cleaner, fairer marketplace.
