According to the latest buzz, Bollywood couple Saif Ali Khan and Kareena Kapoor will soon launch their ethnic-wear brand for both men and women.
The brand which is yet to be revealed is likely to be named ‘The House Of Pataudis’. The couple is currently in talks with designers to know more about the fashion industry. Media reports say, the couple will launch their line, whichaims to bring back fabrics and styles from the royal gharanas, by the second half of this year.
Any confirmation from Saif-Kareena is yet to be announced on this matter.
Ethnic wear segment is majorly dominated by unorganised players in India. In view of market potential, organised players have started showing interest in this segment in recent years.
