Fashion start-up Bold & Bae Fashion, aiming to secure over US $ 1 million to facilitate strategic expansion over the next two years, has launched its premium collection featuring lingerie, loungewear, beachwear, casualwear and athleisure.
Bold & Bae Fashion is an online shopping platform that aims to serve modern women between the ages of 14 and 44+. It is available in both Indian and foreign markets. Founded by Haresh Motirale, Smita Thorat, and Joyce Motirale, the brand stands out for interacting with clients directly and eschewing middlemen to provide a superior client experience.
Haresh Motirale, Founder of Bold & Bae Fashion unveiled the brand’s forthcoming strategies. He said “Within the next two years, our aim is to secure and invest approximately over one million dollars. These funds will be strategically allocated to introduce innovative designs, launch new SKU’s in casual wear, upgrade manufacturing curated facilities, grow impactful marketing campaigns, and broaden our footprint in international markets.”
Smita Thorat, Co-founder, Bold & Bae Fashion, added, “Bold & Bae is passionately committed to introducing cutting-edge fashion that connects with the diverse modern woman from all walks of life.”
As part of its Direct-to-Consumer strategy, Bold & Bae Fashion leverages the power of digital platforms to reach individuals in Tier-2 and -3 cities.
“Our extensive range, meticulously crafted from high-quality international fabrics, promises unparalleled comfort and trailblazing fashion for every woman who wants to embrace her inner beauty and unleash the power within,” said Joyce Motirale, Co-founder of Bold & Bae Fashion.
According to a recent Redseer report, the Indian female innerwear market is projected to grow at a CAGR of 13 per cent, reaching a value of US $ 12 billion by 2025.
