Indian women’s activewear direct-to-consumer (D2C) brand BlissClub reported strong growth in the financial year ended March 2025, with revenue from operations surpassing Rs. 130 crore (US $ 14.14 million) while losses narrowed significantly following a reduction in employee costs.
According to financial statements filed with the Registrar of Companies (RoC), the Bengaluru-based company’s operating revenue rose 51% to Rs. 131.5 crore (US $ 14.30 million) in FY ’25, compared with Rs. 87 crore (US $ 9.46 million) in FY ’24.
BlissClub, which focuses on women’s activewear, accessories and lifestyle products, generated its entire operating income from the sale of these items. The company also recorded Rs. 3.5 crore (US $ 380,000) in non-operating income during the year, taking its total income to Rs. 135 crore (US $ 14.68 million).
The company’s improving financial performance came as revenue growth outpaced the rise in expenses. As a result, BlissClub reduced its net losses by 54.5% to Rs. 20 crore (US $ 2.17 million) in FY ’25, compared with Rs. 44 crore (US $ 4.78 million) in the previous financial year.
Financial metrics indicated that the business remained in investment mode, with return on capital employed (ROCE) at – 44.57% and EBITDA margin at – 15.09% for the year.
BlissClub has raised approximately US $ 21.6 million in funding to date, with venture capital firm Elevation Capital serving as its lead investor.
The company operates within India’s rapidly expanding activewear segment and competes with brands such as HRX, Domyos from Decathlon, and Cultsport.
While several players compete across multiple categories, BlissClub has positioned itself as a women-focused activewear brand, building its presence primarily through direct-to-consumer channels and product-led branding.
The company has emerged as one of the faster-growing brands in the segment, with revenue increasing more than eightfold from Rs. 15 crore (US $ 1.63 million) in FY ’22 to over Rs. 130 crore (US $ 14.14 million) in FY ’25. With tighter cost control implemented during FY ’25, the company could move closer to breakeven in FY ’26 if it maintains a disciplined approach to growth rather than pursuing aggressive expansion.
