The Indian modern menswear company Blackberrys has formed a strategic partnership with Myntra.com.
Blackberry hopes to reach millions of Indian shoppers with this unprecedented partnership with Myntra, going beyond its 380+ exclusive brand stores and D2C website Blacberrys.com. All of Blackberry’s collections, which include its distinctive line of TechPro, TempTech, holiday and seasonal collections, along with footwear and accessories, will now be available on Myntra. These collections include Suits & Blazers, Dress Line Trousers and India Fit Shirts, Casual T-Shirts, Shirts and Khakis.
Speaking on the association, Nitin Mohan, Co-Founder and Director, said, “This strategic alliance with Myntra marks a new chapter in Blackberrys’ journey. Myntra’s expansive reach and cutting-edge technology will enable us to connect with a broader audience, offering our expertly crafted, sophisticated menswear to consumers nationwide.”
Speaking about the association, Sharon Pais, CBO, Myntra said, “We are happy to deepen our relationship with Blackberrys, a brand synonymous with sophistication and quality. This announcement underscores our commitment to serve Myntra’s premium base of fashion-forward customers with the finest menswear collections that meet their evolving tastes and preferences.”
The brand will utilise Myntra’s unique technology and speed capabilities to facilitate access to its collections and serve the nation’s elite consumer base of the e-commerce giant.
