After Kate Moss, it is Beyoncé who has tied hands with Topshop. She has partnered with the brand for its latest fitness line. Keeping in mind her active lifestyle, she has combined her sportiness with her fashion sense; this seems as a perfect fit, as this line will have clothings, footwear and accessories across dance, fitness and sports categories. Called Parkwood Topshop Athletic Ltd., this brand will also run independently with its own Creative Director and a new team will be hired. “We have been looking at this category as fashion inspired fitness develops and knows Beyoncé is the right fit,” said Philip Green, Owner of Arcadia.
