With the world going after all things tech-savvy, fashion and apparel brands are embracing technology in their offerings.
In order to give the world a visual representation of technology which is not only intricate but also fascinating, bespoke shirt brand NOONOO has launched its autumn/winter 2020 collection called ‘Tech Goes Live’, which takes the customers inside technology with a minimal touch of the near future.
With this new collection, NOONOO celebrates the back process of how technology actually works and what it takes to make people’s life easier, how the signals go from static to active, how the wireframes work, how important is binary code, how the current flows through circuits and more.
The ‘Tech Goes Live’ collection is inspired by the processes in abstract forms and technological information such as blueprints, wireframes, coding.
With heavy focus on utility, the brand has also experimented with different materials like parachute fabrics and holographic pockets. The collection features a wide range of shirts, shackets, turtle neck shirts and blazers.
Some of the most intricately designed shirts under this collection are Motherboard Colour Blocked Shirt, Code Decode Sweatshirt Shirt, The Noo CTRL Shirt, The Glitch Shirt With Convert Sleeves, The Nerds Turned Tech Heads Shirt, The Schematic Shacket, 101 Code Blazer.
Starting from Rs. 5,500, the ‘Tech Goes Live’ collection by NOONOO is available for retail at the brand’s official website noonoo.in.
The brand is also present on Sosta, MensXP, Curato.in. NOONOO has an offline presence as well in Mumbai’s Curato & Aza, Almari in Hyderabad, Jhelum in Pune and Evoluzione in Delhi and Chennai.
