Aspen-based men’s luxury ski and athletic apparel brand Aztech Mountain is expanding its ski wear range with an off-mountain segment of après-ski clothing. The inspiration comes from the Aspen lifestyle which is as focused on après ski as it is on the slopes.
The assortment features graphic tees, sweaters, sweatshirts, sweatpants, woven shirts, pullover fleece, zip hoodies, jackets and parkas with a keen focus on fit and performance fabrics, such as sweaters knit from water-repellent merino wool.
The amalgamation of fit accuracy, smart fabrics and contemporary designs that the label is known for transforms into casual wear that is more functional and comfortable yet chic at the same time.
The range starts from US $ 95 for a graphic tee from Brooklyn artist John Miserendino and goes up to US $ 1,900 for a waterproof wool and goose down-filled jacket.
Collections of the brand are available for purchase at Barneys in New York, Beverly Hills, San Francisco, Boston and Chicago, and at ski boutiques located in Aspen, Vail, Park City, Vermont. The brand is also sold at premium boutiques in Napa and Texas. Online, it is available for purchase at Mr. Porter and Farfetch apart from its own e-commerce site.
Besides these, the Aztech enjoys a promising market share in Canada, Asia and Europe where it is distributed.
