Asos, the online retailer based in the UK, in collaboration with the German sportswear behemoth Adidas, has launched a new collection which has been made using the company’s Test & React model, a model that allows brands to respond to trends quickly.
In the traditional manner, an average of three to six months is the time a collection takes from its design to the moment it hits store shelves. However, models similar to the Test & React modeal which was developed by Asos can reduce this time in a significant manner due to faster production and delivery times.
Businesses can place orders in small batches using the “Test & React model,” which speeds up production. They can also use data-driven predictions and artificial intelligence (AI) to swiftly organise the newest trends.
According to a press statement, Asos’ partnership with Adidas is a strategic decision at this time, as the company is undergoing a transition strategy. Asos’s head of business and product, Aayush Agarwal, claims that the company aims to satisfy the high standards of its youthful target market. The company, which is facing a sharp decline in sales, has launched new, optimistic initiatives that include the Test & React approach.
