Fashion e-commerce giant Asos has teamed up with rental marketplace platform Hirestreet to launch its first rental offering. Customers now have access to a curated collection of over 180 womenswear pieces focused on occasion wear, including wedding guest outfits, bridal looks, and bridesmaid dresses.
The collection features items from Asos’ own brands, such as Asos Design, Asos Edition, and Asos Luxe. The collaboration aims to cater to shoppers looking for garments for the wedding season.
Isabella West, CEO of Hirestreet, expressed excitement about the partnership, stating that the ‘wedding guest’ category is currently their most popular occasion category in the UK. She believes that the collaboration with Asos will be their most successful brand collaboration to date. The average cost of attending a friend’s wedding in the UK in 2023 is estimated to be over £ 500, which highlights the demand for affordable alternatives to buying outfits.
The rental apparel market in the UK is gaining popularity, with a report by GlobalData report suggests that the report also predicts a 62 per cent growth in the category in 2023 and a 164 per cent rise by 2026.
Asos products can now be rented for four, 10, or 30-day periods, with prices starting at £ 20.
