Menswear brand Arrow has launched a new heritage-inspired clothing line with Bollywood celebrity Hrithik Roshan to celebrate the brand’s history. The ‘1851 Heritage Collection’ debuted at a runway show held at the St. Regis in Mumbai, in partnership with GQ.
“The 1851 Heritage Collection celebrates Arrow’s rich history and commitment to excellence,” said Arrow’s CEO Anand Aiyer in a press release. “Each piece is a testament to our dedication to careful craftsmanship and timeless style. We are thrilled to launch this collection at such a prestigious event and extend our heartfelt gratitude to GQ for their invaluable partnership in making this event a grand success.
Arrow brand ambassador Hrithik Roshan walked the ramp as the showstopper, wearing a streamlined grey suit and white shirt. The actor also had a conversation with Arvind Fashions Limited’s Managing Director and CEO, Shailesh Chaturvedi, chronicling his journey as an Arrow brand ambassador and exploring men’s fashion and style.
Other celebrity guests at the fashion show included Taha Shah, Neha Sharma, Karan Kundra, Palak Tiwari, Bhuvan Bam, Orry, Avneet Kaur, and Parul Gulati. Along with debuting its new line, the event celebrated Arrow’s brand journey in India and promised to create innovative collections in the future.
