Under Armour has announced plans to separate its Curry Brand, coinciding with the sportswear company’s approval of a further US $95 million in restructuring measures.
The company said it expects global basketball revenue, including the Curry Brand, to reach between US $ 100 million and US $ 120 million in fiscal 2026. It added that the brand’s separation is not expected to have a significant impact on Under Armour’s consolidated financial results or profitability.
Launched in 2020, the Curry Brand was developed as an extension of NBA player Stephen Curry’s long-standing partnership with the US sportswear giant.
Kevin Plank, Under Armour’s founder and chief executive, said it had been a privilege to work with Curry, who, as president of the Curry Brand, had taken on a role far beyond that of an ambassador. He said Curry had become a thoughtful and strategic business leader and had helped build a brand with credibility, community impact and high-performance products. Plank added that the decision reflected Under Armour’s focus on strengthening its core brand during a critical phase of its turnaround, while allowing Curry to guide the future of the brand on his own terms.
Looking ahead, Under Armour said it is raising its fiscal 2026 adjusted operating income outlook, citing expected financial gains from its expanded restructuring and transformation initiatives, as well as continued improvements in operational efficiency.
