With activewear emerging as a burgeoning category even at retail’s worst performance in years, American Eagle is leveraging its lifestyle brand Aerie’s popularity and growing consumer demand by launching Offline by Aerie.
The new sub-brand will offer women a complete range of active apparels and accessories built for their comfort.
Offline by Aerie, built for Real Movement and Real Comfort, will include tops, sports bras, leggings, bottoms, along with some signature products like OTT Fleece Hoodie, OG Leggings and Real Me Leggings that are perfect additions to customers’ work-from-home closets.
The brand will start retailing on 27 July through Aerie’s official online portal and two outlets slated for opening later this year.
The price of the products will range from US $ 16 to US $ 65.
Aerie as a brand gained major support of the masses in the face of other innerwear brands like Victoria’s Secret for advocating body positivity and empowerment of women.
It currently offers innerwear, apparel and swimwear collections.
Speaking on the launch, Jennifer Foyle, Global Brand President of Aerie averred, “Offline’s unique take on active lifestyle products celebrates real life when some days you feel like you can take on the world and other days you need that extra push to get off the couch. Building on the growing success of our leggings and activewear, Offline provides another powerful platform to grow our community, while uniquely complementing Aerie’s full lifestyle collection of undies, bras and lounge apparel.”
