American Apparel Inc., manufacturer and retailer of apparels, has appointed Thoryn Stephens as the new Chief Digital Officer (CDO), and Cynthia Erland as the Senior Vice President of Marketing, effective from March 1, 2015. Stephens will be responsible for optimizing the company’s digital marketing, data analytics, and e-commerce strategies. And Erland will oversee the company’s marketing and communications programmes.
American Apparel has around 10,000 employees and operates 245 retail stores in 20 countries including the US and Canada. The company also operates a global e-commerce site that serves over 60 countries worldwide.
