The launch of H&M on Ajio’s platform has been announced by the fashion e-tailer.
Through this relationship, H&M will be able to offer its omni-channel customers even more inexpensive, high-quality apparel through Ajio, adding another prestigious international brand to its already impressive portfolio.
There’s no doubt that this partnership will excite fashion fans nationwide. With this partnership, H&M and Ajio have a fantastic chance to firmly establish their brands in the Indian fashion e-commerce space.
H&M wants to increase its online market share and reach by utilising Ajio’s digital platform and wide reach, while Ajio is strengthening its portfolio of international brands.
H&M is about to release a collection on Ajio that includes over 10,000 kinds of clothing for men, women, children, and home décor.
“Over the past couple of years, we have pushed the fashion horizon to bring the best of international brands to Ajio,” said Vineeth Nair, CEO of Ajio, in reference to the partnership. “The addition of H&M to Ajio represents our dedication to provide our clients access to the newest international brands and trends while also enhancing the wide range of styles available on the platform.”
“We are reaching a wider audience nationwide with our wide selection of fashionable yet reasonably priced clothing by utilising Ajio’s extensive digital network and strong brand. As a brand, we always look for new and innovative ways to grow, therefore we never waver in our resolve to give our clients the best possible fashion experience,” stated Yanira Ramirez, Country Sales Manager at H&M India.