D2C lingerie and apparel brand Adore Me announced a partnership with Paris-based sustainable dye solution provider Ever Dye as a part of its ongoing mission to make low-impact lingerie.
This collaboration signifies a significant leap forward in the realm of garment dyeing. Ever Dye introduces a revolutionary, science-driven method that addresses both dye synthesis and attachment.
By fusing pigments with a bio-sourced organic polymer binding agent, Ever Dye achieves flawless dye attachment swiftly and without heat, also streamlining water purification post-dyeing.
Unlike conventional dyes, Ever Dye’s products incorporate organic and inorganic natural components, allowing water treated with these dyes to remain untainted, ensuring its safe return to the ecosystem.
Romain Liot, Chief Operating Officer at Adore Me remarked, “We are thrilled to partner with Ever Dye because of the team’s ability to maintain quality products and colours without sacrificing the environment.”
Ilan Palacci, Co-Founder and CEO of Ever Dye, commented, “We hope this inspires others to seek out new technologies from all over the world that can help reduce carbon emissions in fashion.”
The partnership between the two thus represents a momentous stride toward sustainable and efficient garment dyeing practices.
