Aditya Birla Lifestyle Brands Limited (ABLBL) has appointed Rishi Marwah as General Manager for Allen Solly Menswear, as part of its efforts to strengthen leadership and accelerate growth in the premium segment.
The company indicated that the appointment reflects its continued focus on driving innovation and expanding its portfolio, particularly within menswear. In his new role, Marwah will oversee product strategy, brand positioning, and the expansion of Allen Solly’s presence across both physical retail and digital channels.
Marwah brings significant experience across the retail and fashion sectors. He most recently served as Assistant General Manager at Reliance Retail, where he spent four years contributing to category growth and merchandising strategy.
Prior to that, he worked as Senior Buyer at Lifestyle International, managing menswear private labels and driving product development initiatives. Earlier in his career, Marwah held the position of Buyer at Iconic Fashion India, where he was involved in sourcing and assortment planning.
He also served as Senior Manager at Satya Paul, gaining experience in the premium and luxury fashion segments.
The appointment is expected to support ABLBL’s broader strategy of strengthening its brand portfolio and scaling its premium offerings in an increasingly competitive market.
Allen Solly Menswear is positioned within the smart casual segment, offering a wide range of apparel including shirts, trousers, denim, blazers, and casualwear designed for urban professionals. It is distributed through an omni-channel network comprising exclusive brand outlets, department stores, and e-commerce platforms, with a strong presence across metros and Tier-1 markets in India.
