Aditya Birla Lifestyle Brands Ltd (ABLBL) has appointed Anand Aiyer as Chief Business Officer of its menswear brand Peter England, strengthening the leadership team as the brand prepares for its next phase of growth.
Aiyer brings more than 26 years of experience across fashion brands and retail, with a track record in building, scaling and strengthening businesses. Prior to joining Peter England, he served as Chief Executive Officer of Arrow, where he led a period of brand transformation, improved operational performance and delivered sustained profitable growth.
Earlier in his career, Aiyer spent over a decade with Aditya Birla Fashion & Retail, holding several leadership positions within the Louis Philippe business. His roles covered brand management, merchandising, supply chain coordination, new initiatives and premiumisation strategies, giving him a broad understanding of brand architecture and retail economics.
He also played a key role at the Landmark Group, where he led the development and expansion of Easybuy from its early stages to a scaled business. During this period, he helped build an asset-light, franchise-led model supported by robust sourcing capabilities and disciplined cost structures, strengthening his experience in managing large, value-focused retail operations.
In his new role, Aiyer will focus on enhancing brand relevance, accelerating growth initiatives and further strengthening Peter England’s leadership position in the men’s fashion segment.
