Adidas expects sales growth to drop slightly from a robust 2024, when the last of their Yeezy trainers were sold, and projects a lower-than-expected operating profit for 2025.
Under CEO Bjorn Gulden, Adidas, a German firm that has been gaining market share as its main rival Nike suffers, has time and again produced better results than anticipated. However, the market was disappointed by the cautious prognosis, as evidenced by the 1.5 per cent decline in the company’s shares.
Adidas stated that its operational profit in 2025 should be between US $1.8 billion and US $1.9 billion, which is less than the US $2.268 billion that experts had predicted.
Though he acknowledged the wider risks to consumer demand, Gulden, who has spearheaded Adidas’ remarkable rebound after the company’s Yeezy partnership with rapper Ye ended, sounded an upbeat tone.
After selling the last of its discontinued trainers in the fourth quarter, Adidas anticipates that its yearly revenues will climb at a “high single-digit” pace in currency-neutral terms, which is less than the 12 per cent growth it achieved the previous year. However, when accounting for the absence of Yeezy, the company forecasts growth of more than 10 per cent.
