Adidas has introduced performance footwear Futurecraft 3D, a unique 3D-printed running shoe midsole which can be tailored to the cushioning needs of an individual’s foot. In the 3D concept, Adidas has created a unique combination of material and process. The innovation offers unprecedented individualised support and cushioning for every foot, to enable athletes to perform at their best.
Eric Liedtke, Executive Board Member of Adidas AG averred, “Futurecraft 3D is a prototype and a statement of intent. We have used a one-of-its-kind combination of process and material in an entirely new way. Our 3D-printed midsole not only allows us to make a great running shoe, but also to use performance data to drive truly bespoke experiences, meeting the needs of any athlete.”
