2021 is almost here and adidas has some big sustainable plans for the year!
The German sportswear giant has pledged that 2021 will see the retailer include sustainable materials like recycled polyester and sustainably grown cotton in over 60 per cent of the apparels and footwear that it plans to sell.
The long-term goal is to use exclusively recycled polyester by 2024.
In 2021, adidas will also be looking at supporting the development of circular production models through research partnerships, which will include efforts to convert used clothes into a cotton-like material.
Here it is pertinent to state that the purchase and development of new recyclable materials will be partially funded by a sustainability bond that adidas had issued few months back. It was, notably, valued at US $ 600 million.
Besides, adidas also plans to make 17 million pairs of shoes in 2021, which will be made from recyclable plastic waste collected from beaches and coastal areas.
Sustainability has always been a part of business philosophy of adidas and the fashion label has made it clear that 2021 is going to be no different.
