ace turtle, the leading tech-native retail company announced the appointment of Shivcharan P as the Chief Business Officer, Fashion. He will lead the strategy and business operations for the prestigious Lee, Wrangler, and to-be-launched Dockers brands in India.
Shivcharan brings with him a rich and diverse experience of 17 years across various leadership roles in FMCG, online food delivery and consumer internet industries. Prior to joining ace turtle, Shivcharan led strategy and business at Tata Digital.
In a statement, the company said that his vision and leadership will drive the growth of ace turtle’s fashion portfolio, scaling the business further, driving innovation and enhancing the shopping experience for consumers across the country.
Nitin Chhabra, CEO, ace turtle, said, “We are thrilled to welcome Shivcharan to our leadership team. His business acumen and strong understanding of technology-driven businesses align perfectly with our goal to lead the retail industry’s evolution with technology. I am confident that under his guidance, our fashion portfolio will continue to thrive and exceed expectations.”
Shivcharan P, Chief Business Officer, ace turtle said, “I am very excited to join ace turtle. I am inspired by the company’s goal to transform omnichannel retail on the back of integrated technology that connects the consumer understanding and signals all the way back into the supply chain. I look forward to partner with the talented teams at ace turtle and help deliver this vision.”
