Accent Group has announced that it will serve as Dickies’ and Lacoste’s exclusive distributor in Australia and New Zealand (ANZ).
Both brands are presently available for purchase in Australia and New Zealand through direct-to-consumer methods, owned stores, online, and wholesale. The former is sold into department stores and other speciality retailers, while the latter is concentrated on speciality streetwear and youth stores like Glue Store and Universal.
Both distribution agreements are anticipated to start in 2025, with Lacoste’s starting as soon as a contract with the previous distributor is finalised. Dickies and Accent will first work together for a period of five years, after which the brand will enter into an eight-year agreement.
CEO Daniel Agostinelli stated in a statement announcing the new agreements, “Accent’s strategic drive to build our business in the Lifestyle Apparel and footwear sector, in particular the apparel market, is continued with the inclusion of both of these major worldwide brands.”
