Ariela & Associates International (AAI) is expanding its portfolio with the acquisition of an American intimates brand Parade. Parade will function as a part of AAI’s lifestyle brand collection, which already features prominent names like Curvy Couture, Smart&Sexy, and Fruit of the Loom.
The acquisition strengthens Parade’s growth prospects and enhances its access to a wider market in US and beyond while leveraging AAI’s expertise. Parade is renowned for its emphasis on inclusivity, body positivity, and sustainability which aligns well with AAI’s portfolio.
This strategic partnership underscores AAI’s commitment to reinforcing its presence in the intimate apparel sector.
Ariela Esquenazi, CEO and president of AAI, commented, “We admire the extraordinary impact Parade has had in such a short time and are thrilled to bring a brand that shares our values of authenticity, inclusivity, and sustainability to the AAI portfolio.”
She further continued, “Parade’s commitment to inclusive fast fashion which doesn’t compromise on its sustainable mission aligns seamlessly with our core principles and we believe that this union will allow us to create powerful synergies.”
