The second quarter of FY21, ended 29 August 2020, saw N Brown generate 92 per cent of its sales through e-commerce.
That’s a jump from what it was 6 months back!
Back on 29 February 2020, the British online apparel retailer had seen 85 per cent of its sales come through digital platform.
What’s notable is that both womenswear and menswear for the British retailer have also performed better in Q2, especially its apparel brands JD Williams and Jacamo.
The fashion retailer, which also owns Simply Be, added that the year-on-year (Y-o-Y) revenue losses have also been slowly but steadily improving in the 6 months ending 29 August.
The overall product sales in the 6 months, reportedly, slumped by 20.5 per cent. However, second half of the period saw some improvement when the fall came down to 12 per cent.
Having attained material volume and cost efficiency savings, N Brown believes it is on way to offset at least 75 per cent of the slump in group profit by saving operational expenses.
The retailer is optimistic about the gradual improvement especially after improved performance of its apparel brands and extraordinary digital performance.
Pleased over the overall performance, Steve Johnson, Chief Executive, N Brown, said “Our cash collection rates have remained stable and we continue to offer support and flexibility to those credit customers who require it.”
N Brown is known for its apparels and footwear and generates £594.9 million.
