Direct-to-consumer men’s fashion brand Snitch has announced the opening of its 100th exclusive brand store in Bangalore, marking a significant milestone in its rapid offline retail expansion.
The brand entered offline retail in 2023 and has scaled to 100 stores in just 17 months since launching its first physical outlet. Snitch currently operates across prominent high-street locations in metropolitan and semi-metropolitan cities, including Bangalore, Delhi NCR, Mumbai, Hyderabad, Chennai, Pune, Ahmedabad, Surat, Jaipur, Chandigarh and Coimbatore. Building on this momentum, the company plans to expand further into Tier 2 markets, responding to growing demand for trend-led and accessible menswear across India.
Bangalore, one of Snitch’s earliest and strongest markets, was chosen for the milestone store due to its strategic importance in the brand’s growth journey. Designed as a contemporary retail destination, the new outlet houses Snitch’s latest collections spanning casualwear, everyday essentials, statement pieces and occasion-ready fashion for the modern Indian man.
Strengthening its physical presence in the city, Snitch has also taken over the iconic Indiranagar signal, one of Bangalore’s most recognisable landmarks with strong cultural significance. The brand is set to open a store at this location in the near future, further reinforcing its connection with the city’s vibrant retail and fashion ecosystem.
Commenting on the milestone, Siddharth Dungarwal, Founder and Chief Executive Officer of Snitch, said that reaching 100 stores in such a short timeframe was a proud moment for the company and reflected the strong response from customers across markets. He added that the brand’s offline growth had been driven by a clear focus on accessibility, customer experience and staying close to its community. Looking ahead, he noted that Snitch was targeting 300 stores by the end of 2026, alongside continued investment in product innovation, technology and customer experience.
With 100 stores now operational, Snitch is entering its next phase of growth with a robust omnichannel foundation. The brand remains focused on expanding its national footprint, deepening customer engagement and building long-term scale in India’s fast-evolving men’s fashion market.
