Apparel Group India has announced the introduction of Levi’s Kids in India, expanding its collaboration with the global denim brand.
Levi’s, long recognised for its denim heritage and international presence across more than 120 countries and 50,000 retail locations, counts India among its key markets in Asia. The launch of Levi’s Kids marks the brand’s entry into the children’s clothing segment in the country.
The new line offers collections for boys and girls, featuring classic Levi’s design elements such as durable denim fabrics, the brand’s signature red tabs, and the use of sustainable materials. The products are designed for comfort and practicality, reflecting the everyday needs of children and families.
The move aligns with Apparel Group India’s strategy to broaden its portfolio of international fashion brands and expand its presence across different consumer categories.
Levi’s Kids products will be available through select Apparel Group India retail outlets and online platforms, targeting key metropolitan and urban markets across the country.
