Superdry is overhauling its store operations through a new partnership with cloud management provider Cegid, adopting its AI-powered task management platform to improve efficiency across its international retail stores.
The fashion retailer has implemented the Cegid Retail Store Excellence platform, replacing a legacy system that had become increasingly difficult to customise and scale. The new solution allows head office teams to deliver targeted, branded communications by region, store or team, ensuring that updates are relevant and actionable. Automated task management and real-time tracking have also reduced administrative workloads, enabling store teams to focus more on customer experience.
According to Liz Packe, Superdry’s global corporate communications manager, the system has relieved pressure on head office teams and given confidence that retail staff have the tools required to operate efficiently, commercially and safely in line with brand expectations. She noted that the platform functions not just as a task management solution but as a trusted operational tool, enabling the business to achieve more with fewer resources.
Cegid’s UK managing director, Alan Holcroft, said the company was proud to be supporting Superdry, describing it as an iconic British brand with international reach. He added that helping the retailer drive operational transformation and remain agile in a demanding retail environment reflected Cegid’s mission to make retail execution easier and more effective.
