Prada announced on Sunday that Gianfranco D’Attis will leave his post as CEO of its flagship label at the end of the month, the latest in a series of leadership changes at the Italian fashion house.
The exit, which the company characterised as a “mutual agreement,” was originally reported by Reuters. Prada Group CEO Andrea Guerra will temporarily take over the reins of the flagship brand until a permanent successor can be named.
D’Attis, a veteran luxury executive, came to Prada in 2022 in a newly established position to bolster the brand’s strategic trajectory as part of an overhaul of the broader corporate structure. He was appointed directly to Guerra after the shakeup of leadership positions previously shared by veteran creative and executive couple Patrizio Bertelli and Miuccia Prada.
Prior to assuming the role of leader at Prada, D’Attis established a decades-long track record of high-end fashion and watchmaking. He is currently president at Christian Dior Couture Americas, and previously served in senior positions at Richemont-owned maisons such as Jaeger-LeCoultre, IWC Schaffhausen, and Chloé, where he was influential in worldwide commercial strategy and brand growth.
His exit follows on the heels of Prada’s Spring/Summer 2026 menswear presentation at Milan Fashion Week on Sunday—a celebrity-studded show at which the CEO was noticeably absent.
The leadership transition comes at a crucial moment for Prada Group, which is increasing its luxury brand portfolio. In April, the group signed a €1.25 billion agreement to buy Versace from Capri Holdings. The stable already features brands like Miu Miu, Church’s, Car Shoe, Marchesi 1824, and Luna Rossa.
Financially, the company has posted mixed results: while first-quarter revenue overall was 13 per cent higher at constant exchange rates, led by a 60 per cent increase in Miu Miu’s retail sales, Prada’s own results were flat over the same interval.
With D’Attis’s departure, Prada is back at a crossroads, walking a line between creative vision and commercial delivery as it navigates a rapidly growing competitive luxury marketplace.
