In an effort to cut fixed costs and reinvest in long-term growth, plus-size clothes retailer Torrid says it may eliminate up to 30% of its retail sites this year, including up to 180 underperforming stores.
A recent earnings report included the announcement. According to Lisa Harper, CEO of Torrid, internet purchasing now accounts for 70% of the company’s overall demand. Direct-to-consumer clothing, intimates and accessories for women in sizes 10 to 30 are the brand’s speciality.
Established in 2001, Torrid is a clothing brand that caters to younger plus-size consumers. According to the business’s website, it has grown into a stand-alone company with over 600 locations nationwide.
Torrid sells trendy, professional clothing made for plus-size ladies. Torrid’s shift to a more digital-forward strategy includes the shop closures. According to a news release from Torrid CEO Lisa Harper, the retailer’s first-quarter revenues fell by about 5% as compared to 2024. Torrid has already closed two stores since January, bringing the chain’s total number of stores to 632.
In its first-quarter results report, Torrid reported a 4.9% decline in net revenues, going from US $ 279 million in the first quarter of last year to US $ 266 million this year. Additionally, the business reported a net loss of US $ 7.3 million, down from a profit of US $ 11.8 million in 2024.
The company announced first-quarter profits that were in line with forecasts, notwithstanding the closures. With a forecast for net sales of US $ 1.030 billion to US $ 1.055 billion for the entire year 2025, Torrid reiterated its prognosis. Although store closures are scheduled for the year, it is unclear when operations will be wound down.
