German sportswear brand Puma SE has taken a cautious stance for the 2025 fiscal year, as reflected in its latest forecast shared in an ad-hoc announcement on Tuesday evening. The company has been affected by weak performance in the US and China recently, impacting overall business results.
Puma’s management anticipates that “ongoing geopolitical tensions and economic challenges, especially regarding trade conflicts and currency fluctuations,” will continue to affect its performance. As a result, the company anticipates currency-adjusted sales growth in the low to mid-single digits for the year.
Puma forecasts a decline in operating profit for 2025, expecting adjusted EBIT (excluding special items) to range between US $ 563 million and US $ 636 million, down from US $ 669 million in 2024. Because of one-time expenses of up to US $ 80 million from the ‘Nextlevel’ cost-cutting program, reported EBIT is expected to reach US $ 475 million to US $ 551 million. No special items were recorded in 2024.
The cautious outlook is driven by the company’s performance since the beginning of the year. For the first quarter, management expects currency-adjusted sales growth to be in the low single digits, below last year’s levels.
